3M launches a new generation of film wrap, a revolution for the concept of wrapping


The new 3M ™ Wrap Film 2080 Series gives new technology and protection to the world of vehicle customization.

Pioltello, 28 August 2019 - In constant evolution, the wrapping market has seen 25% growth in the last five years every twelve months. In Italy, the sector is in strong growth and every year 15 million square meters of films are used, a consumption that puts our country in third place in Europe in the customization of the cars and the first in that of the boats.

Increasingly, more attention is being paid to customization options and above all to ease of installation. For this reason 3M, world leader in the sector, also thanks to the great success of the 3M ™ Wrap Film 1080 Series, introduces a great novelty: the 3M ™ Wrap Film 2080 Series films, a new generation of films with advantages and features that aim to revolutionize the market. Available in a wide variety of colors (glossy, opaque, metallic, satin-finished, pearly and textured), they give the vehicle a trendy and unique look.

The 3M ™ Wrap Film Series 2080 innovation

The new series of Wrap Film is thin and highly conformable, allowing a high simplicity of application, even in correspondence of the most pronounced curves. The most revolutionary aspect that distinguishes this series, however, is the presence of a special transparent protective film patented by 3M, positioned on the surface of the film. The protective layer allows to minimize any imperfections of the film, such as veiling or stains. This 3M solution stays in place during installation and can be easily removed once the film is applied to create a perfect finish. The protective surface also guarantees less friction of the spatula during application and allows you to cut the material with 3M ™ Knifeless tape. This will ensure owners and installers that no scratches or fingerprints on the protective layer are transferred to the film itself or compromise the glossy effect of the finish. Finally, the new 3M ™ Wrap Film Series 2080 offers the best guarantee currently available on the market: up to 8 years for vertical application.

"As the wrapping market continues to grow, increasing the performance and ease of use of 3M solutions has been our priority - said Richard Tiritiello, 3M Commercial Solutions Division marketer - The new 3M ™ Wrap Film Gloss Films 2080 Series guarantee both aesthetics and quality performance. We will be thrilled to see the impact they will have on installers and their customers ”.


3M translates science into solutions capable of concretely improving everyday life. With a turnover of US $ 32 billion and 90.000 employees, it operates in 200 countries around the world. From the base of 51 technological platforms, 3M is present in areas of excellence such as: health, industry, safety, automotive, oil & gas, consumption, transport, interior design, electronics, energy.

In Italy 3M has a consolidated presence in 55 years of activity, about 800 collaborators, a turnover of over 455 million and a very wide range of technological solutions. The highest standards of sustainability characterize the headquarters of Pioltello Malaspina (Milan), has an office in Rome, two production units and a European distribution center.

3M launches a new generation of film wrap, a revolution for the concept of wrapping

| NEWS ' |