ENIT announces real-time monitoring from 28 foreign offices

Real-time updates on movements, travel possibilities and rules to follow. Enit, which has already been supporting the tourism supply chain since the first lockdown with newsletters on the trend of the sector, is now also photographing the international situation thanks to the 28 offices in the world of the Agency, presiding to grasp the renewed trends and direct demand. The real-time information, complete with every detail on how and where to travel for safe travel, can be consulted on the Enit.it website.

In addition to the reorganization of the services offered or the development of new products, the ability to analyze data and understand the sentiment of demand, providing qualitative information capable of guiding strategic choices will be strategic for the relaunch.

From this week's monitoring, a new dynamism emerges in the sector with attempts to reactivate international connections with Italy. For example, according to the Interface Tourisme survey, the French show the desire for Italy which is in third place among the preferred destinations for travel intentions (75%) after Greece (83%) and Portugal (81%). From the UK, all airlines are flying to Italy but less frequently, as well as Switzerland which has restored all air connections from Geneva and Zurich. Italy is also among the first places among the most desired destinations by Canadians according to a survey conducted by Travelzoo, an online offers portal. In the study, Italy is the first destination they intend to visit as soon as they can return to travel. New domestic routes have been activated with Ryanair com Bari / Palermo, a sign of new investments for domestic tourism. The next winter season will be marked by the guarantee of safety measures for all European citizens and assistance in case of need. Many resorts show that they are ready as some snow destinations are organizing with guaranteed refunds in case of lockdown: www.dolomitisuperski.com/Covid-20-21. Furthermore, in the Enit press conference yesterday in the UK it also emerged that London Heathrow has launched a paid lamp test for those leaving and that, in this direction, Iata has proposed to the European Commission to move towards a test system departing from the airports , recognized at European level, to guarantee movement between states without quarantines, through health corridors to be foreseen starting from 2021: www.iata.org/en/pressroom/pr/2020-10-02-01/

The tourism of tomorrow will also have to pay greater attention to the environment, promoting gentle mobility and encouraging the use of public transport. Furthermore, the interviewees from Enit suggest favoring local tourism by reducing the impacts associated with travel. An important aspect is also that of the enhancement of Made in Italy and local products and greater cooperation between tour operators and institutions. The flexibility in bookings, the health measures adopted by the operators and the initiatives implemented to manage the tourist flows to guarantee more and more protection are also central to the remodeling of the offer.

A reassuring management of the virtuous emergency by the territory that could be so privileged for the sense of security and exclusivity that they transmit as resort islands, uncrowded places that offer authentic and naturalistic experiences will be rewarding.

Long-haul travel will be more vulnerable especially for cities of art strongly linked to long haul tourism and it is more important than ever to create an offer that enhances seasonality and every type of destination, even parallel with a strong peculiar connotation compared to those already known. 

"The sector is changing its structure and the economic support will give breath to the sector and will allow it to support the increasingly sustainable connotations as well as the repositioning of the offer, accelerating structural changes also present in the three-year plan of the Agency" declares Enit. "The restart is a challenge to be faced together in order to transform contingency into opportunities and accelerate changes in tourism development, also aiming at a decongestion of the most crowded places and trying to limit mass tourism to favor a higher quality of the offer, with attention to customizable travel experiences. The opportunity is to enhance secondary destinations, redistributing flows within the territory and creating greater connections ”concludes Enit.

Italy resists despite the covid and is an example in Europe

| EVIDENCE 2, OPINIONS |