Caselle Torinese, 20 November. The Tuscan companyIccab srl, manufacturer and distributor exclusive of the brand name Marina Militare Sportswear has chosen Turin Airport to launch the first virtual store of the brand of clothing owned by the Italian Navy.
The new Marina Militare E-Store store opened its doors on Saturday 18 November 2017. Located in the Departures Area, before the security checks, it makes use of the use of cutting-edge digital technology, which transforms the display area of the store in an interactive virtual showcase where clothing comes to life. A "talking" shop that tells, shows and invites you to purchase up to the conclusion of the order, via computer, iPad or smartphone. A space where each wall is a physical "page" of the site.
To make the user experience an emotional and emotional experience, the point-of-sale has decorative effects with special effects: LED monitors and walls, floor and counter, and a multimedia display.
The project will be implemented in the future to become a virtual immersive virtual reality where you can experience not only the purchase of leaders, but also the reality and the world of the Navy, with ship visits, navigation simulation and military operations.
Thanks to the Magic mirror technology, available in the E-store, once a model of the line has been tried, each customer will be able to photograph themselves in the dressing room and view the image on the maxi-screen, compare different looks, put them in their wishlist, publish them and share them on social network.
The brand Marina Militare Sportswear, born in 2006, is currently present in Italy with a single-brand network (more than 50 store, among boutiques in the historic centers of important Italian cities such as Florence, Rome, Milan, Aeroporti, shopping mall and outlet) and about 50 stores in multi-brand stores.
An expansion that continues in strategic positions and places of high density traffic, just like the airports, where the brand is already present with points of sale in Verona, Genoa, Bari and, last in order of opening, the single-brand store inside of the Venice International Airport "Marco Polo". The Turin Airport store is the first to experiment with new digital technology: "The goal is to bring the new technology to our traditional stores" explain the owners of Iccab srl, the brothers Carlo and Saverio Panerai, who thanks to a agreement with the Navy for the exclusive commercial use of its emblems, coats of arms and images, produce and distribute the sportswear brand.
"We adapt to the times - the property continues -. We want to talk to the youngest and expand our range of action, especially abroad, without losing sight of Italy ".
In the 2016, nearly four million passengers traveled from the Piedmont capital, with a positive trend for the current year thanks to the development of new routes and a growing presence of foreign travelers.
"We are proud to welcome Marina Militare Sportswear in our airport," says Roberto Barbieri, Managing Director of Turin Airport, "a new opening that enriches the newly-renewed, ever-expanding trade offer: today it counts in fact over 36 between shops, bars and refreshments, grew by more than 70% over the 3 years. The technological equipment available at the new storefront anticipates the upcoming innovation in the field of innovation and digital: in fact, the Turin Airport Innovation Lab will be inaugurated right next to the store and the new web will be distributed app of the airport ".