The major Apple investors had asked to change the rules to avoid the excessive dependence of children on smartphones. For some time Facebook has been thinking about some systems able to keep the frenzy of users at bay to continuously consult the most famous social network in the world.
The CEO of Facebook, Mark Zuckerberg, intervenes in a post on Facebook announcing a change in the News Feed. “We feel a responsibility to ensure that our products are not only fun to use, but also good for people's wellbeing,” writes Zuckerberg. For this reason "I am changing the goal given to our work teams, from helping users find relevant content to helping them have more meaningful social interactions".
As the News Feed changes, “I expect the time people spend on Facebook and some indicators of their engagement will decrease, but I also expect time spent on Facebook to be more valuable. And if we do the right thing, I believe it will be good for our community and also for our business in the long run. ”On a practical level, the head of Facebook's News Feed, Adam Mosseri, explained in a post the consequences for the Pages. "Because space is limited, showing more content from friends and family and updates that generate conversations means we will show less public content, including videos and other posts from publishers and companies," he noted. "Pages could see a decline in their reach, duration of video views and traffic." The decline will be more marked for "Pages that post that people generally don't react to or don't comment on".