FCA US LLC is preparing the ground for the arrival of its last three and very recent models - the new Jeep Wrangler 2018, the new Ram 1500 2019 and the new Jeep Cherokee 2019 - with the presentation of five spots during the live 52a edition of the Super Bowl.
"The launches of the new Jeep Wrangler, Ram 1500 and Jeep Cherokee models represent the collective efforts of FCA men and women who instinctively feel their responsibility towards these unique brands," commented Sergio Marchionne, CEO of FCA. "These vehicles, and these commercials, are a demonstration of our commitment to each of these brands and confirm the validity of the measures put in place to realign our production capacity in the United States in order to meet the demands of the market."
Jeep Jurassic for Jeep: (spot from 60 seconds transmitted during the fourth 3)
The 60 seconds commercial Jeep Jurassic pays tribute to a famous scene from the Jurassic Park movie, in which Professor Ian Malcom (Jeff Goldblum) escapes from an enraged tyrannosaur aboard a Jeep Wrangler. The video was directed by Jurassic World director Colin Trevorrow, who returns as co-screenwriter and executive producer of Jurassic World: the destroyed realm coming out in US theaters on 22 June 2018.
Anti-Manifesto of Jeep: (spot from 30 seconds transmitted during the fourth 4)
The 30 seconds Anti-Manifesto spot speaks of the "Manifesto" of car companies, that is, declarations and promises about what their brand or vehicle can offer. In presenting the new Wrangler 2018, Jeep takes a different position and stands as the only brand able to support it. Jeep chooses to show the world that there is only one vehicle that does not need words to explain the true meaning of "Manifesto".
The Road for Jeep: (spot from 30 seconds transmitted during the fourth 2)
The 30 seconds commercial The Road presents the new Jeep Cherokee 2019 - the most performing mid-performance SUV ever - with a new premium design, superior road performance and unbeatable Jeep off-road performance.
Built to Serve for Ram: (spot from 60 seconds transmitted during the fourth quarter 2)
The Built-to-Serve video supports one of the core values of the Ram brand and its customers, meaning that helping others can achieve true greatness. The video shows the new 1500 2019 Ram.
The core of the 60 seconds commercial is a speech that Martin Luther King held exactly fifty years ago, the 4 February 1968, and which perfectly illustrates this value. The Ram brand believes in the idea of King that "anyone can be great because anyone can serve", and the owners of a Ram vehicle demonstrate this dedication every day by supporting their families, friends and the community. The spot consists of 26 powerful images of people who help others, while the authoritative voice of King invites all of us to put ourselves at the service of others.
Icelandic Vikings - We Will Rock You for Ram: (60 second spot aired during 1st quarter)
The spot from 60 seconds Icelandic Vikings | We Will Rock You pays tribute with a touch of irony to the city that this year hosts the Super Bowl, Minneapolis. To present the new Ram 1500 2019 Limited, a pickup created to deal with any situation, Ram has rightly asked for the help of the Vikings of Iceland, who are thought to have been among the first European settlers to settle in Minnesota.