(by Alessandro Alfano - Accountant and Founding Partner of AIDR) Poste Italiane confirms its attention to Italian SMEs by providing tailor-made solutions for the development of e-commerce.
For companies operating in the e-commerce sector and for manufacturing companies that have chosen to sell their products online, Poste Italiane has structured dedicated services for the management of collections and for the shipment of its customers' goods in Italy and abroad. , tailor-made targeted financial services and advanced data management services.
The data management services provided by Postel of the Poste Italiane Group are divided into:
- punctual analysis of the customer database to validate, correct and georeference the various components of the address and remove invalid addresses (DataQuality);
- study of unstructured data to organize and understand complex phenomena, habits and preferences of its customers through statistical analysis and the use of predictive methods (DataMining);
- business analysis through a greater understanding of the territory, exploiting the geographical component of information (GeoMarketing) also obtainable through the purchase of the Territorial Data Banks of Poste Italiane;
- selection of a profiled and geo-localized user audience on Facebook on which to carry out targeted and diversified marketing campaigns to reach the potential target (Custom Audience and Lookalike);
- selection of recipients to target the SEM activity on Google, exploiting the geographical and demographic component to sponsor their ads and generate traffic on the site (Google Adwords)
- mobile communication activities by exploiting the geographical component of proximity to the point of sale to promote one's business in a visually cartographic way (WAZE).
The recent service that exploits the potential of WhatsApp is also particularly innovative; in fact, the e-commerce delivery of Poste Italiane is enriched with new services that use the potential of artificial intelligence. It will in fact be possible to consult the status of the shipment directly via WhatsApp. With the online tracking service, already available on the web and APP, it is possible to track the status of the shipment in a simple and fast way, for any type of Poste Italiane product. By sending a WhatsApp message containing the sending code provided by the seller to a dedicated number, you get in touch with the Poste Digital Assistant, which returns a specific link to the information required to check the status of the shipment.
During the recent edition, held last week, of the Netcomm Forum Extended, the most important Italian event dedicated to electronic commerce, Poste Italiane presented the latest value-added solutions for those who sell and buy online. In line with the digital evolution of the Company, the new services offered by Poste Italiane guarantee a smart user experience for delivery and an easy way to manage returns, with particular attention to environmental sustainability thanks to the use of electric vehicles. for the transport of goods. Furthermore, thanks to the MLK Deliveries Joint Venture, Poste Italiane offers a set of ancillary services that gives the recipient the possibility to decide precisely when to receive their shipment and to customize and reschedule all aspects of the delivery on the way. In addition, e-shoppers can choose where to deliver returns from among 20.000 proximity points throughout Italy or, alternatively, ask for a home collection, and with the "paperless" mode the e-shopper does not even have to worry about printing. the transport document.
Services that make Poste Italiane the reference for professionals in the e-commerce world thanks to the new essential contents for those who want to grow their business.