In a season with uncertain forecasts, due to the more immediate economic effects of the crisis linked to Covid-19 which saw the tourism sector as one of the sectors most at risk, a counter-trend scenario emerges which registers a growing trend especially with regard to tourism in Italy. The Italian sea bears the brunt of the Covid emergency and supports the summer season. This is the very first balance from a survey conducted by Cna Turismo. Leading the ranking of preferences is the Puglia, followed by the Basilicata and from Calabria.
Gb Travel he wanted to work while maintaining high standards, focusing not only on Calabrian tourist villages, but by activating a series of investments that concern the whole Italian sea. In fact, among the new entries in the Gb best, we find both Calabria with the Ithaca-Nausicaa village located in the splendid setting of Rossano Calabro and Gate of the Sun Beach Village located in San Ferdinando a few km from Capo Vaticano, Tropea and Gerace, that the Danaide Resort in Torre del Faro, just 5 km from the center of Scanzano, in Basilicata. No less important is the Green Park Village of Vieste, in the heart of the Gargano. All GB Clubs such as the Aquilia Resort Village Club of Badolato, the Le Rosette Resort Village of Parghelia, the Gb Club Baia dei Gigli village of Capo Piccolo and the Sporting Club Village of Isca sull'Ionio which, in this particular season, recorded a real one despite expectations booking boom. A series of structures located on the most beautiful coasts of Italy to choose from, discovering which are the most popular destinations, the most beautiful beaches, those recommended for young people and those suitable for families. In addition to the seaside proposal, Gb Viaggi has also extended its horizons in the mountains with hotels located near historical and naturalistic sites of great interest such as the hotel Villa Danilo, a luxurious property in Abruzzo, precisely in Gamberale, a charming medieval village in the province of Chieti, for those who want to spend their winter holidays on the nearby ski slopes of Roccaraso or Pescasseroli. For those who love breathtaking ski slopes, steep peaks, valleys and woods as far as the eye can see, you can choose the Ski Hotel Italy, located in the heart of Brusson in one of the most popular ski resorts in the Aosta Valley.
In this season, which could be seriously compromised due to the health emergency, Gb Viaggi has chosen to maintain and increase its investments to ensure complete reliability for its customers and a rich variety of places to stay throughout Italy.
Also this year Gb Viaggi is reconfirmed as one of the top player tour operators in the sector with a substantial increase in sales. "After so many uncertainties and with great enthusiasm - announces Dominic Stefanelli, sales director of Gb Viaggi - despite the bad weather caused by the virus, Gb Viaggi has achieved a turnover that goes well beyond its expectations. A 20% more than in the 2019 summer season, providing for the achievement, at the end of the season, of a turnover of around 8 million euros ". An increase that on the one hand depends on an easier resumption of domestic travel compared to international ones, as also reported by the Enit report which highlights how the advantageous offers and the relatively low costs of domestic travel have been a determining factor in a period of economic recession, but which on the other hand is the result of a good administrative organization of Gb Viaggi which, with valid strategies implemented by the commercial area, has been able to optimize its tourist offer. In this particular season, in fact, it was necessary to do a rigorously constant booking work. Many have searched for advantageous and above all last minute offers with the need for continuous updates of tourist proposals that require careful and constant attention. "The recipe that led to this unexpected success - continues Stefanelli - derives from a synergy of elements such as excellent management of the holiday bonus, the nose of the commercial area to anticipate the application of the tax credit, the constant sacrifices of all the employees of the company who have contributed to closing a season with great results despite the sale, this year, had a shorter period than last". Employee sacrifices repaid through a production bonus made available to the company for a value ranging from 500 to 1.500 euros to be allocated to workers based on the roles covered in the company.
A winning strategy that is allowing the company a constant growth, so much so that it has already started planning the 2021 season with interesting news that involve both the sea and the mountains. To this end, the company aims to achieve a turnover of 11 million. In the face of these successes, in fact, Gb Viaggi has pending negotiations to close, for the 2021 season, the agreement for three new Gb Clubs, one of which in Calabria, one in Puglia and one in Campania. "We are convinced that - concludes the sales manager - if we have managed to increase turnover, in an unprecedented period of emergency, we can plan an increase in turnover for 2021 equal to 30% ”.