(Damiano Belli Ambienthesis CEO) When we talk about environmental sustainability, we cannot fail to consider the essential combination that this has with social innovation and with human-industrial cooperation capable of minimizing its environmental and ecological impact. In terms of social innovation and environmental impact, Italy has been able to prove itself as one of the leading countries, having adopted legislation on companies, defined Benefit, aimed precisely at providing employers with the opportunity to enhance human capital as a pivot of a circular and collaborative economy. The law wants to promote the constitution and promote the dissemination of companies, which in the exercise of an economic activity, in addition to the purpose of sharing profits, pursue one or more purposes of common benefit and operate in a responsible, sustainable and transparent way towards people, communities, territories and environment, assets and activities cultural and social organizations, bodies and associations and other stakeholders[1].
Looking at the automotive market, for example, I would like to highlight the Green Month Campaign of Toyota Environmental Challenge 2050, an environmental awareness campaign that sees the automaker engaged in a series of initiatives and partnerships. In collaboration with Treedom, to cite an example, Toyota will contribute to the forestation of a needy territory in Kenya with the dual purpose of helping local farmers in difficult areas and reducing emissions of CO2[2].
Just as another virtuous example in these terms is represented by Microsoft, which recently inaugurated the Natick project, a fully self-sufficient intercontinental shipping container, positioned on the ocean floor near the Orkney Islands in Scotland. A data center capable of containing 864 servers completely powered by renewable energy[3].
It is a clear sign of how the business world is getting closer and closer to issues such as environmental protection, zero impact policy, respect for the territory and the people who live there..
On the other hand, a few days ago the Premier Conte himself in his speech to the Senate stated that "government action will constantly focus on environmental protection“, Raising the question of the so-called Blue Economy as the creation of an ecosystem that transforms waste into a resource to be reused[4].
A line of conduct, therefore, identical to the one that we have been carrying forward for years Green Holding Group, aimed at the development of an environmental management system integrated with company structures, the continuous pursuit of environmental performance through the application of the best available technologies, the reduction of polluting emissions, energy consumption and the exploitation of raw materials[5]. All this in order to ensure effective management of all phases concerning the delivery of waste, with a view to the ever-increasing development of environmental awareness.