One in five tourists, a similar percentage for Italians and foreigners, reaches the holiday resorts of our country to continue practicing their favorite sport on vacation: the snapshot taken in 2014 by the National Tourism Observatory highlights a virtuous trend which, on the basis of 60 million overnight stays over twelve months, it has a turnover of 9 billion euros and is growing at a considerable rate of 6% per year.
This is the strong postulate on which WST-Show - World Sport Tourism - the first Sporting and Accessible Tourism Fair, proposes itself as a sure catalyst for a sector quickly started to consolidate as a leading resource in our economy.
Sports holidaymakers are in fact those who spend the most on average - 113 euros per day, in addition to travel expenses - and go beyond the physiological costs for hospitality, also including access to cultural, recreational and entertainment for periods of stay on average longer than those for a classic holiday of rest and leisure.
The results of the analysis conducted two years ago by the Centro di Studi Turistici of Florence confirm that skiing and cycling, followed by trekking, are the most requested disciplines and see, in order, above all Austrians, Swiss and Germans moving from across the border with Japanese and Americans in significant increase following a trend that sees every year moving around the world, even for distant destinations, from 12 to 15 million people, capable of fueling a global result estimated at 800 billion dollars, 10% of international turnover tourism.
Trentino-Alto Adige, Lombardy and Emilia-Romagna are currently the regions that best meet the needs of the sports tourist: the participation of exhibitors from the most varied origins at WST-Show, scheduled from Thursday 27 to Sunday 30 September in the pavilions of Malpensa Fiere in Busto Arsizio (Varese), is the appreciable sign that sport intended as an optimal reading key of a holiday conceived in the name of health, well-being and. in general, of a significant level of quality of life, it is a concept that is everywhere in Italy in a phase of rapid assimilation. Expanding the comparison on an international basis, Ecuadorian, Greek, Spanish, Portuguese, German and Russian operators have acquired their stand for the exhibition which has also received confirmation of the presence of Asian buyers who will join those from Japan, Vietnam and India. arriving from France, UK, Bulgaria, Cyprus and Turkey,
WST-Show, conceived and organized by Twis of Latina and Stevents of Milan, will propose a full program of seminars, alongside many competitions set up in the external exhibition spaces and in many centers in the province of Varese.
The online sale of tickets and access packages on www.ticketone.it in the meantime it proceeds at a decidedly tight pace.
Le official presentations in the week of eve, which will begin Thursday 20 September at the Ville Ponti Congress Center. piazza Litta, 2 Varese, will provide in detail the programs and above all the values of a wide-ranging initiative which, like headquarters of the National Paralympic Sports Day on Friday 28, has one of its key points in inclusion without barriers.
United in the sign of the hashtag # wstuttiovunqueperfaresport '#.