The new eni.com is online, an in-depth space on the company and the energy transition. Among the novelties, personalization and artificial intelligence
Eni launches the totally renewed eni.com website, which aims to tell the group's activities, the world of energy and the challenges of the energy transition in an innovative and authoritative, but also simple and understandable way.
"The new eni.com symbolizes the transformation that Eni is carrying out, in which innovation plays a fundamental role," said Claudio Descalzi, Eni's CEO. "The new site wants to build a bond of trust with visitors, telling not only the Eni galaxy, but also the world of energy, with the opportunities, technologies, economic, political and social implications intrinsic to the epochal change of these years . The guiding thread will be the UN Sustainable Development Goals (SDGs) for 2030, on which we have built Eni's new mission, "he added.
Starting from topics such as decarbonisation and the circular economy, passing from the story of Eni's contribution to an equitable transition, and arriving at geopolitics and technological innovation, the site combines proprietary content and external insights to provide clear, complete and accurate information. . All without giving up its role as a point of reference for institutional information.
Each visitor will be able to personalize their story on eni.com, deciding which contents are most relevant to them and how to organize the themes according to their interests, adding or removing the various dynamic channels from the personal menu, in an open dialogue with the world of energy, today and tomorrow.
The site also introduces advanced solutions to facilitate content browsing.
Thanks to artificial intelligence, the site's search engine is able to hone its ability to understand the search intent, identifying the most suitable answers for the audience. From text to video with EniTV's new production, from infographics to podcasts and AMP stories for the mobile version, all the expressive possibilities of digital are integrated to narrate the transformation.
The renewal of the Eni.com website is a project to which Eni's external communication department and the ICT function have worked in collaboration with some of the most innovative companies in the sector, gathered in a team coordinated by TBWA \ Italia and Assist Digital.
TBWA \ Italy led the strategic part, created the content strategy and developed the contents, while AssistDigital led the design of the customer experience and the creativity of the digital ecosystem. StoryFactory developed the storytelling concept of the site, Jakala the data strategy and Ad Maiora focused on SEO activities.
The technological part was developed in collaboration with Reply for system integration activities and Exprivia for application management.