Eni launches the new version of eni.com, redesigning its website with the aim of describing the energy and technological transition in an increasingly clear, effective and accessible way.
In the constantly changing context in which energy is a pressing topical issue, the new eni.com responds to Eni's needs to fully communicate its decarbonization strategy characterized by the development and use of proprietary technologies to provide safe and increasingly clean and the diversification of energy sources.
The website was designed to allow users to discover and understand Eni through a narrative structure that is divided into Vision, Actions, Products. The new eni.com unites and creates a clear connection between the Company's strategic vision to achieve Net Zero by 2050, the concrete actions - such as the optimization of the upstream portfolio through progressive decarbonisation, combined with the expansion of bio, renewable businesses and circular economy - and the services and products that are the result of it.
The new portal has the same objectives as Eni: to be increasingly sustainable, efficient and accessible. It features a redesigned interface following the principles of simplification of language and navigation, helping to reduce emissions, through the optimization of images and design elements to create lighter and more efficient loading pages. Thanks to an innovative organization of contents, the narrative is linear and allows visitors to orient themselves more easily, in a direct and simple story to discover. The new version was developed following the Web Content Accessibility Guidelines (WCAG), to promote an inclusive site that is also accessible to people with disabilities.
The renewal of the Eni.com website is a project on which Eni's external communications management and ICT function worked in collaboration with EY+M&C Saatchi, leading agencies in the sector. The technological part was developed in collaboration with Exprivia for System Integration.
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