Play with the doctor and leave the heart of the prevention campaign "the heart beats on the web"

"I took my exams late - said the former cycling champion Mario Cipollini - what a mistake! Certain things should not be neglected ... prevention is everything; people have to understand that".

(by Nicola Simonetti) It is not understood by three Italians on 10 who have already had a cardiac accident who do not take the prescribed drugs, half take them occasionally and incorrectly while 6 on 10 have not changed their lifestyle.

49 millions of Europeans live together with a cardio-cerebrovascular pathology and over 1,8 millions die every year.

Moreover hypertensive, diabetic, carriers of familiarity and other risk do not cure their own illness and this, not controlled, progressively damages the cardiovascular health.

All this also has a financial cost: to Europe - says Emanuela Folco, president of the "Fondazione it. for the heart ”(FIPC) - well 210 billion euros.

In Italy - says prof. Saverio Mennini, dir. Economic Assessment Center and HTA - the health costs of these diseases are 15,7 billion euros plus another 5 for indirect costs including loss of production. € 800 million must be added (upward trend in terms of both the number of people and the extent of the necessary interventions) of social security costs (disability, prostheses, early pensions, etc.). In order to maintain the system and, especially, for people's health, it is essential to provide for interventions of a preventive nature and early care of patients so that they are observant of recommended therapies and life models.

The FIPC has sent a reminder letter to the European Commissioner for Health to take concrete and funded initiatives.

Information via the web should not be neglected. Multimedia is a source of information on health problems and - says Isabella Cecchini, director of Primry Market Researc - in 70% of cases, it represents the first access channel followed by recourse to doctors by 8 out of 10 Italians.

“We want goats - says Dr. Cecchini - the importance of the main channels and tools that offer information on heart health and how to counteract any errors with effective and scientifically sound campaigns. Hence, a wide-ranging survey (“The heart beats on the web”) started by the Foundation for the heart and Sanofi in order to better calibrate the new heart-saving campaigns ”. The answers next March.

Play with the doctor and leave the heart of the prevention campaign "the heart beats on the web"