MIPAAF, Bellanova: “the best ally of our fruit and vegetables in the pact between producers and consumers. In October we choose Italian pears "

“It used to be said: don't let the farmer know how good cheese is with pears.

We should brush up on this and other idioms of our oral culture that confirm the goodness of our products but also a very rich culture of food and pairing. In October, the Ortofrutta campaign, after grapes in September, invites us to relaunch the consumption of our pears, introducing the extraordinary variety of taste, flavor and numerous uses and combinations in the kitchen, and in our eating habits. An invitation to be absolutely grasped, to support the entire supply chain and our production of excellence put to the test by the effects of climate change as well as by those of the pandemic with heavy impacts on exports, and which with its varieties offers a wide range of taste.

The pact between producers and consumers is the best ally of our fruit and vegetables, and this must also be translated into correct information on the quality of our seasonal products, inviting original and creative combinations. ".

Thus Minister Teresa Bellanova on the communication campaign of the interprofessional organization OrtoFrutta Italia which avails itself of the patronage of the Ministry of Agricultural, Food and Forestry Policies to promote Italian fruit and vegetable products according to the seasonal calendar: after strawberries, tomatoes, cherries, melons , peaches, nectarines, percoche, grapes, October is the month of pears.

“A useful communication project”, continues Bellanova, “aimed precisely at retaining and informing consumers starting from the quality and excellence of our products.

We are Italy and Italy is doing well ”.

Let consumers know… how good pears are

| NEWS ' |