(by Vittorio Zenardi, journalist and director of Aidr Web Tv, website and social media) With the emergence of social media we have gone from a communicative approach typical of traditional media, that is one-way and asymmetrical ("I speak you listen, I write you read ”) To an equal and symmetrical approach. No one has a monopoly on the dissemination of news anymore. [...]
read more(by Rosangela Cesareo, Head of Institutional Relations at AIDR) Communicate only when there is something to say: let the facts speak for themselves. The new Prime Minister, Mario Draghi, made it clear during his first Council of Ministers. Since then he has strictly observed this line and the Italians are witnessing great silences. Draghi has certainly upset the [...]
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(by Barbara Faccenda) IS (islamic state), has dedicated a lot of time and resources to the creation and dissemination of its communication campaigns, especially with the aim of recruiting and stimulating its followers on the battlefield. We assume that at the heart of any inclusive communication campaign there are two types of [...]
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