Meeting with the Ministry of Tourism of the People's Republic of China and four events dedicated to the main buyers from Beijing, Shanghai, Guangzhou and Chongqing
Enit, theNational Tourism Agencypaves the way for Italian companies intending to enter or reposition themselves on the Chinese market with four appointments organized in the main cities of the Middle Country and with a summit with the highest offices of the Ministry of Tourism of the People's Republic of China. The mission of the CEO of ENIT Ivana Jelinic in China began with a meeting in Beijing with the Director General of the Department of International Exchanges of the Chinese Ministry of Tourism, Mr. Zheng Hao, during which the state of the art of the bilateral relations in the field of tourism and agreed synergies to promote more effective and stable relations between the companies of the two countries. Director Zheng confirmed that Italy, also following the reopening of China's borders to international travel, is at the top of the preferences of Chinese tourists. This perspective is also confirmed by the approximately 350 Chinese tour operators registered for the ENIT roadshow in China: four events organized in the most important cities in terms of origin of tourist flows from China to Italy, and therefore Beijing, Shanghai, Guangzhou and chongqing.
The appointments are aimed at re-establishing connections with the Chinese tourism industry in a particularly strategic phase in which Chinese outbound companies are structuring new products in line with the trends that have emerged from the post-pandemic period and are therefore seeking relationships with international partners. To this end, to encourage meetings between the companies of the two countries, ENIT has developed a B2B platform on WeChat, the main Chinese digital application, and launched it precisely on the occasion of the roadshow, gathering a large number of registrations from of the Chinese buyers who attended the first stops in Beijing and Shanghai.
"The reopening of the Chinese borders to international travel is an indispensable opportunity for Italian destinations and companies”, ccomments Ivana Jelinic. “The return of Chinese tourists to our cities has already begun and a first peak of arrivals is expected as early as the golden week in October, the national holiday. In this phase of restart, Chinese intermediation is reorganizing itself to face the challenges posed by a very different global context compared to 2019 and changes in the travel preferences of potential customers. ENIT – which has two offices in China in Beijing and Shanghai – works in view of 2024, a year that we believe can represent the moment in which flows from China will return to the levels of 2019, when Italy was the first destination for the number of Chinese tourists in Europe, and perhaps they will exceed them. We have dedicated time and resources to analyzing the evolution of the market and we have registered a great desire for Italy and for everything that our country represents in the imagination of Chinese citizens: art, culture, beauty, good food and creativity. Enit wants to accompany Italian companies to reduce the complexity of such a distant but strategic market”, concludes Jelinic.