On www.telethon.it it is possible to find out about all the distribution methods or request the Biscuit Hearts in the solidarity shop section.
Also this spring the Campaign “Me for you” of Telethon is dedicated to mothers, who have always been at the center of the mission of the Foundation born thirty years ago from the appeal of a group of mothers from the Italian Union for the fight against Muscular Dystrophy (UILDM). The protagonists of this year's campaign are mother Barbara and little Luca, suffering from Spinal Muscular Atrophy (SMA), photographed for the Telethon Foundation by Isabella Franceschini.
The "Io per lei" campaign is an invitation to join the great chain of solidarity towards the mothers of children with a rare genetic disease, choosing with the Biscuit Hearts to make a gesture of love to support the scientific research of the Telethon Foundation, right around Mother's Day.
Throughout Italy it will be possible to find over 2.000 collection points where around 5.000 volunteers from the Telethon Foundation and UILDM Italian Union for the fight against Muscular Dystrophy, from AVIS Italian Blood Volunteers, Anffas - National Association of Families of People with Intellectual and/or Relational Disabilities, UNPLI - Unione Nazionale delle Pro Loco d'Italia, Azione Cattolica, and at the participating SI.NA.GI newsstands, will distribute the biscuit hearts for a minimum donation of 15 euros.
"The mothers of children with rare genetic diseases have always been our greatest spur. The love and dedication with which they commit themselves every day to create better living conditions for their children are an example for us to continue our common battle to arrive at a cure - declares Francesca Pasinelli, Director General of the Telethon Foundation. – Research is the means chosen by the Telethon Foundation, so that no child is left behind".
Also this spring, with the support of Rai for Sustainability-ESG, the appointment with the Telethon Foundation awareness week on Rai networks from 1 to 7 May is renewed, to continue to support the work of researchers and give concrete answers in terms of treatment and therapy for those facing the difficulties of a rare genetic disease.
The "Io per lei" campaign sees the support of BNL BNP Paribas, a historic partner alongside the Telethon Foundation with 328 million euros raised in over 31 years in support of scientific research: it will be possible, as always, to donate through the 1.510 ATMs and the 619 agencies throughout the territory, on the BNL APP in a simple and secure way. In addition, the telethon.bnpparibas.it online platform has been active since 28 March, where Cookie Hearts are distributed for Telethon.
Also this year DHL is the official carrier of the street campaign.
Biscuit hearts, produced by the historic Genoese pastry shop Grondona, are a representative product of the Telethon Foundation and have been distributed by volunteers for the past eight years in numerous Italian squares during the Piazza di Primavera campaign, close to Mother's Day. The heart-shaped biscuits, ideal for any moment of the day from breakfast to after dinner, are available in three tasty variations: with Sicilian oranges, with chocolate chips, and with wholemeal flour.
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The tin boxes again this year are in three different metallic colors that identify the taste of the biscuit: orange for the Sicilian orange flavour, lilac for the chocolate chips and green for the biscuits with wholemeal flour. They are elegant and with attention to detail, ideal for collecting. In each tin box there are 3 trays, packaged separately and containing 6 biscuits, for a total of 18 biscuits and a total weight of 300g. Each tray is individually packaged to maintain the scent and fragrance of freshly baked biscuits. Inside the pack is a postcard, with a colored bookmark to detach and keep, which tells a story: by scanning the QR code it will be possible to discover a special surprise. Each box is inserted in a coordinated shopper.
The new graphics tell the story of the three souls of the Telethon Foundation: the researchers, the donors and volunteers, and the beneficiaries. One without the other could not exist and have life as their only goal.
There is Research, which does a lot for everyone: it gives answers, kindles hope, guides and protects us and can look far. There are Donors and Volunteers: without their support, no step out of the dark could be taken, they allow the research not to stop. With their support they can light the way. Finally, there are our Beneficiaries, mainly children, who thanks to the work of the other souls of the Telethon Foundation can hope to receive the most beautiful gift, cure, or therapies that help them take new steps, discover rainbows and find their own place in the world to change the future.
USEFUL INFORMATION
- On www.telethon.it it is possible to find the nearest collection point or request the Biscuit Hearts in the solidarity shop section.
- To actively participate in the campaign and help distribute the Cookie Hearts, just contact the number 06/440151 (key 2) or write to the email addressvoluntari@telethon.it.