MIPAAF, Bellanova: “consumers are our best allies. Just invite them to buy our products "
“I greet with great interest the promotion and communication campaign launched by the Interprofessional Organization Ortofrutta Italia which invites consumers to buy our seasonal products and at the same time disseminates useful information, for a deeper knowledge.
After those dedicated in recent months to strawberries, tomatoes and cherries, I hope that this one too has just started on melon with the involvement of the entire national sector together with thousands of points of sale of the main distribution chains and many specialized and proximity stores , intrigues and convinces our consumers to buy and consume our fruit and vegetables.
Having wanted to characterize the communication campaign also with advice on use in the kitchen and on combinations, I believe it may be a further invitation to taste our excellence, to bring the products of our land to the tables, to retain consumers. Confirming that we are Italy and Italy is good ”.
So the Minister Teresa Bellanova on the communication campaign launched by the inter-professional organization OrtoFrutta Italia that uses the patronage of the Ministry of Agricultural, Food and Forestry Policies to promote the products of the Italian fruit and vegetables according to the seasonal calendar: after strawberries, tomatoes and cherries, June and July see melon as the absolute protagonist while July and August will be characterized by peaches and nectarines.