Milano sempre più capitale della formazione: manager internazionali attratti dai suoi master

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(Vincenzo Cimini) Da capitale degli affari a capitale anche della formazione. Milano riesce ad attrarre sempre di più studenti e manager attratti da una offerta formativa di altissimo livello. Bocconi, Politecnico ed Università statale sono poli didattici prestigiosi in grado di offrire anche corsi di specializzazione e master post-universitari frequentati ogni anno da migliaia di professionisti italiani e stranieri. Soprattutto i manager sono attratti da Master ed Executive Masterche, in collaborazione con le principali aziende dei rispettivi settori, formano i professionisti verso le specializzazioni più richieste dal mercato.

«Negli ultimi anni le iscrizioni ai nostri Master hanno fatto registrare una crescita a doppia cifra – commenta Giuseppe Soda, Dean di SDA Bocconi – a dimostrazione del fatto che proporre una formazione d’eccellenza che incontra le professionalità di aziende alla ricerca dei migliori manager sul mercato è una strategia vincente”.

D’altronde la SDA Bocconi ad è la sesta Business School in Europa e l’unica Scuola italiana post-universitaria ad essere presente nelle classifiche internazionali del Financial Times, attirando così l’attenzione di molti candidati stranieri. Lusso, Moda e Design i settori più gettonati fuori Italia. Negli ultimi anni oltre ai Master ed Executive Master in Business Administration, fiori all’occhiello di SDA Bocconi, stanno avendo molti riscontri anche due altri corsi dal respiro internazionale, dedicati ad altri settori di eccellenza che trovano una sede naturale a Milano: quelli del lusso, della moda e del design.

Numerosi studenti, la maggior parte dei quali dall’estero (il 72% per EMILUX e l’86% per MAFED) arrivano a Milano per partecipare a programmi di specializzazione in lingua inglese come l’EMiLUX, l’Executive Master in Luxury Management e il MAFED, il Master in Fashion, Experience & Design Management. In particolare il Master in Fashion, Experience & Design Management (MAFED) è un programma internazionale offerto in inglese, rivolto a chi aspira a una carriera manageriale nei settori della moda, del lusso e del design. Un ambito che richiede competenze specifiche, sia sul piano teorico sia su quello pratico, che orientino la creatività a risultati di eccellenza manageriale.

Per questo il MAFED offre ai partecipanti non solo una preparazione accademica ricca e interdisciplinare, ma anche una vasta gamma di opportunità sul campo, quali field projects, visite in aziende del settore e attività extra-curriculari. L’obiettivo, si legge nella descrizione del corso, è quello di favorire «un nuovo approccio manageriale e l’acquisizione di competenze specifiche, nonché il confronto diretto con le tendenze e i modelli di business di successo e lo sviluppo di una rete di contatti di cui fanno parte professionisti, studenti e faculty».Il corso, interamente in inglese, ha una durata di 12 mesi. «I principali motivi per cui molti partecipanti scelgono il MAFED – commenta Emanuela Prandelli, Direttore del Master – è perché SDA Bocconi offre l’opportunità unica di una faculty specializzata nel settore Fashion & Design, composta da docenti SDA Bocconi e Visiting Professor da tutto il mondo”.

L’Executive Master in Luxury Management è invece realizzato in partnership con la Business School francese ESSEC ed è dedicato a un settore che rivela continue prospettive di crescita internazionali e richiede sempre maggiore creatività, innovazione e capacità manageriali. Sette moduli tra Parigi, Milano, Dubai, Singapore e Mumbai dedicati ai temi cruciali del luxury business accompagnati da company visit e retail tour. Questo tipo di master rende compatibili studio e lavoro grazie alla frequenza di alcuni moduli d’aula alternati a fasi di insegnamento a distanza ed  è studiato per soddisfare le esigenze di professionisti che hanno già alcuni anni di esperienza alle spalle, non necessariamente nel settore del lusso e vogliono dare una sterzata alla loro carriera.

Milano sempre più capitale della formazione: manager internazionali attratti dai suoi master

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