ENIT paILTM muCannes inopa yakasarudzika Italy yekunaka, runako uye mararamiro. Pakazosvika 2025, kushanya kweumbozha kuchakura kupfuura chero imwe mhando yekushanya
Italy, iyo yakasarudzika yekuenda par kugona. Ichi ndicho chimwe chemibairo mikuru yeEnit kudzidza yakaitwa neUnioncamere nerutsigiro rwehunyanzvi rweIsnart (Gumiguru 2023). Vanopfuura 20% yevashanyi vekunze vanosarudza nzvimbo dzeItaly, zvinokwezva zvakajeka ne "mararamiro eItaly", ayo anobatanidza nyika nemufananidzo we "exclusivity". Mukuwedzera kuzere, kushanya kweItaly kwakasarudzika kunobata kudzoka kukuru kwevafambi muna 2023 uye mabhenefiti kubva kusimba rezvemari revanopedza mari yakawanda, avo vasina kukanganiswa kupfuura vamwe vafambi nekusagadzikana kwezvematongerwo enyika uye hupfumi.
Gwaro remitengo rakashandiswa mumwaka wa2023 nevazhinji venzvimbo dzekugara dzemuItaly dzepamusoro, kure nekutsausa mutengi uyu, zvakatowedzera kukwezva kuItari, inoonekwa se "nzvimbo yakanaka yekuenda".
Kusimbisa maitiro aya akanaka, iyo Italy yepamusoro-yekupedzisira tourism sector ichadzokera ku2023 edition yeILTM fair muCannes. "Kuisa mari mukushanya kweumbozha idanho rakakosha rekubatanidza chinzvimbo chedu mumusika wepasi rose wekushanya uye kuona budiriro yenguva refu yenyika yedu. Kushanya kweumbozha hakungobatsiri zvakanyanya kuhupfumi, asiwo kunosimudzira mufananidzo weItari senzvimbo yakasarudzika yepasirese. Hupfumi hwedu hwetsika, hunyanzvi uye gastronomic hupfumi hunogona kuvandudzwa kuburikidza nezviitiko zveumbozha, kukwezva mutengi anodiwa anoda kuisa mari mukugamuchira vaenzi vekutanga. Kudyara uku hakungounza mari yakawanda chete, asiwo mikana yebasa ine hunyanzvi uye inogara kwenguva refu. Uyezve, kushanya kweumbozha kunosimbisa kuzvipira kwedu mukugarisa, kukurudzira maitiro eco-hushamwari uye kugonesa kuchengetedzwa kwerunako rwedu rwechisikigo uye rwenhoroondo kuzvizvarwa zvinotevera. Isu tinofanirwa kunge tiri pamberi mukupa masevhisi ega, kushandira pamwe nemhando dzemhando yepamusoro uye kugadzira zvivakwa zvemhando yepamusoro kuti tive nechokwadi chekuti Italy inoramba iri nzvimbo yekutanga yeumbozha pasirese," anodaro Ivana Jelinic, purezidhendi uye CEO weEnit. Mune 640 m13 kumira, ENIT - iyo Italian National Tourism Board - inoronga kuvapo kwematunhu gumi nematatu nemapurovhinzi - Basilicata, Campania, Lazio, Liguria, Lombardy, Marche, Puglia, Sicily, Alto Adige, Trentino, Tuscany, Umbria, Veneto - maguta eRome neMilan, 4 Convention Bureaus, Trenitalia uye nhamba huru yeDMC/Tour operators, MICE, Tourism Bodies, Trade Fair Centers, mahotera eumbozha, varongi vemisangano, mahotera eboutique, nzvimbo dzemahombekombe dzegungwa kwehuwandu hwevashandi ve143 chikamu (iyo 38 iripo mune imwe nzvimbo inomira). Luxury Italy muCannes ichapa vatengi vepasirese zvigadzirwa nemasevhisi akasiyana siyana, zvinosanganisira zvetsika uye zvakasarudzika zvinokwezva, ecotourism, mhuri, zviitiko zvekudya zvekufamba, nzvimbo dzemisangano nenzvimbo dzemusangano, zvishamiso zvechisikigo, mitambo yekunze, gorofu, villas zvakavanzika, dzimba dzinoshandirwa, Kutenga. zviitiko, Ski resorts, Spas uye kugara zvakanaka, Kurojesa Yacht uye mazororo ekufamba nechikepe, Mapati nemananivheri, Michato nehoneymoon. Iko kuchinjika kweindasitiri kunewo mukana. Indasitiri yeItaly yakasarudzika inopa maonero akasiyana kune imwe neimwe nyika uye rudzi rwemutengi. Semuenzaniso, inopa vatengi veFrance vakangwara uye yakanatswa, inopa vatengi veDutch yakavanzwa muumbozha, nepo ichipa Swedish yakasarudzika iyo iri pamusoro pezvese eco-inogoneka.
Nechinyakare inoonekwa seyakakodzera kuenda nevatengi mune vakapfuma / mhuri / kumuchato, yegore negore uye mhemberero chikamu, Italy nhasi iri kuwedzera kukwezva mireniyumu uye chizvarwa Z, vatengi vadiki vari kutsvaga vane mutoro uye vepakutanga zviitiko.
Kusimba kwekushanya kweItaly kwakasarudzika zvakare kuri mukukwanisa kwayo kuzvivandudza. Muna 2024, nhamba yezvinyorwa zvishanu-nyeredzi - yakasarudzwa zvikuru nevafambi vepamusoro-inokwira kubva ku682 kusvika ku702, inosvika 712 muna 2025. (Source Thrends)
Kuzadzisa zvinodikanwa zvechikamu ichi uchifunga nezvekukanganisa kwezvakatipoteredza uye kuchinjira kune zvishuwo zvemutengi mudiki, kushanya kweumbozha kwakazvipira zvakasimba kudhijitari uye eco-mutoro.
Inowedzera kunaka uye inogoneka, chikamu ichi chinobatsirawo mukukosheswa kwetsika nenhaka yenharaunda. Pamusoro pemaguta makuru ehunyanzvi, nzvimbo dzinonakidza dzemahombekombe egungwa uye nzvimbo dzakakurumbira dzemakomo - dzinogara dzichifarirwa nevafambi vane umbozha - Dambudziko rinotevera reItaly nderekuwedzera kupihwa kwayo uye nekupa nzvimbo dzisinganyatso kujeka kune iyi yakasarudzika mutengi.
Zvekushanya zvine chekuita nekushanya uye zvinombundira zvikamu zvese zveindasitiri yekushanya, zvichitora 3% yeGDP yenyika, kubva pa6% inomiririrwa nekushanya, kana kunyange 13% yeGDP kana tikafunga nezvese zviitiko zvehupfumi zvinobva mazviri , sekushanya, kudya, nezvimwe. Zvinoenderana nefungidziro, panosvika 2025 (Source CNR-IRISS) chikamu chekushanya cheumbozha chinofanirwa kukura nekukurumidza kupfuura chero rudzi rwekushanya.
Kufamba kweumbozha kwagara kwakabatana nekugara kunodhura uye kubhuroka kwekirasi yekutanga.
Nekudaro, iyo indasitiri yakashanduka zvakanyanya mumakore achangopfuura, ichibatanidza yakasarudzika uye yakasarudzika zviitiko zvinopfumisa vanhu panguva yekugara kwavo. Pakazere, musika wepasi rose weumbozha wekufamba unofungidzirwa muna 2022 unotarisirwa kuwedzera ne +6% panosvika 2032. (Kwakabva: ENIT Research Office yakavakirwa paStatista/Future Market Insights data). Muna 2023, nhamba yemakamuri emahotera eumbozha anowanikwa pasi rese anodarika miriyoni 1,5.
Pakati pekutanga kwema80 na2023, kuwanikwa kwemahotera emhando yepamusoro kwakawedzera neinosvika +191% uye kuwedzera kwe +12% kunotarisirwa kusvika 2033.
Zvakare pamwero wepasi rose, kune zviuru zana nemakumi mapfumbamwe nenomwe emakamuri ehotera epamusoro-soro, akakwira ne+ 197% pamakore gumi apfuura. Pakati pa46 na1983, imwe hotera yakasarudzika yakawedzera ne +2023%.
(Kwakabva: ENIT Research Office paStatista/JLL data) Zvinoenderana neongororo yakaitwa muchikamu chechipiri cha2023, ruzhinji rwevatengi vakapfuma vakabvunzurudzwa vakatenga zvigadzirwa zvekufambisa mumwedzi gumi nemiviri yapfuura. 12% yevatengi vane makore 76-18 uye 39% vane makore makumi mana uye kupfuura vakashuma kutenga kakawanda.
Kudyira muresitorendi yakanaka panguva yezororo uye kugara muhotera ine nyeredzi shanu uye 5-nyeredzi yeumbozha ndizvo zvinowanzoitika panguva yezororo, zvese zvinoratidzwa ne5% yevakapindura. Vanenge 61,2% vakazorora muSPA, nepo 53,0% vakatenga muchitoro chisina basa uye 51,4% vakafamba nebhizinesi mukirasi yekutanga.
(Kwakabva: ENIT Research Office paStatista/Aliant data)
MuItari, 4-nyeredzi, 5-nyeredzi uye 5-nyeredzi nzvimbo dzekugara dzeumbozha pamwe chete dzinomiririra 21,7% yenzvimbo dzese dzehotera uye 3,0% yakawanda muna 2022 kupfuura muna 2021.
Huwandu hwekupinda hwakarekodhwa chete mu5-nyeredzi uye 5-nyeredzi dzepamusoro mahotera, anopfuura 11,3 miriyoni, yakawedzera ne + 63,2% zvichienzaniswa ne2021 uye iri padyo ne2019 mazinga (-2,9%). Avhareji yekugara husiku hutatu.
Muchidimbu, huvepo hwepasi rose muzvimiro izvi, zvakaenzana ne8,2 miriyoni, zvinomiririra 72,7% uye dzinenge dzakapetwa kaviri zvichienzaniswa ne2021 (+ 99,1%). Kugara kwehusiku nemaItalian account ye27,3% uye iri kukura ne +10,4%. (Kwakabva: ENIT Research Office paISTAT data) Vazhinji vevafambi vekunze vanouya kuItari pamusoro pezvese kuzororo, ingave tsika (47,9%), yakanyura mune zvakasikwa / mamiriro (47,5%), kana yakabatana nechikafu chemuno newaini (43,2% )
Ivo vafambi vakafanana, kunyangwe kusvika padiki, vakanangidzirwa kune chiitiko chekutenga uye vanoshanyira nyika kunotenga zvinhu zveumbozha / fashoni umo Made in Italy inokunda (6,3%). Izvi zvinokurudzira zvakanyanya zvinosanganisira Generation Z (18-30 makore; 9,6%) uye Y (31-45 makore; 6,9%).
Mamiriro ezvehupfumi hwevanhu akakwira (15,3%). NezvevaFrench, inopfuura hafu yevakabvunzurudzwa vanosarudza Italy senzvimbo yezororo. Kunyanya kushanyira zvivakwa, mamiziyamu nedzimba dzeumambo (57,5%), kurarama chiitiko mukusangana nemasikirwo uye nyika (49,1%), kana kuravira chikafu newaini zvigadzirwa (44,5%). Pakati pezvimwe zvikonzero, 5,4% yevakapindura vakashanyira Italy kunotenga zvinhu zveumbozha/fashoni.
Kunyanya, aya maBaby Boomers (anopfuura makumi matanhatu; 60%) uye Generation Y (7-31 makore; 45%) uye vashandisi vane yakakodzera magariro nehupfumi mamiriro (6%).
(Kwakabva: ENIT Research Office pa ENIT/Euromedia Research survey)
Nyorera kune yedu yemashoko!