Agi Agenzia Italia - historic Italian press agency that since 1950 has supported the Italian publishing, institutional, economic and industrial world with its newsletters - and Contently - an American company specialized in marketing technologies that helps companies around the world to manage content effectively - they will sign a partnership agreement to launch innovative content marketing solutions on the Italian market to manage professional content production, centralized workflows and ensure optimized distribution.
“Since opening our first office in London in 2016 we have been interested in probing the EMEA market and strengthening our presence in the region,” said Joe Coleman, co-founder and CEO of Contently. "The partnership with Agi is consistent with our roots as a technology media company deeply interested in journalism, and we look forward to working with Agi to jointly create tailor-made solutions for the Italian market and its specific needs."
"Contently was founded in 2010 to create a better media universe: we have identified solutions to enable companies to reach their target audience through authentic and engaging stories that can surpass traditional advertising," said Shane Snow, Founder-at -Large of Contently. "We are delighted with this agreement with Agi, the leading Italian agency in innovation and authority, timeliness and fact checking, storytelling and data driven"
Thanks to this partnership, Contently has access to Agi's experience and journalistic expertise, its broad portfolio of Italian clients and its consolidated ability to make content go viral. Agenzia Italia, on the other hand, will secure a right of “creative residency”, a dedicated staff and, above all, access to Contently's technology and its global network of award-winning professionals, photographers, video and designers.
“The complementarity of Agi and Contently and their respective missions is evident: we both want to reach our audience with disruptive content, naturally without neglecting journalistic ethics”, said Salvatore Ippolito, CEO of Agi. "In addition to collaborating to provide the best possible service to the Italian market, we are looking forward to taking advantage of Contently's excellent content management platform that will allow us to streamline and make our content creation and distribution process even more effective."
AgiFactory is Agi's content factory. From fact checking to the art of storytelling, AgiFactory aims to create the most captivating and influential stories, capable of establishing relationships between brands and an ever wider audience. "Thanks to Contently's technology and know-how", continues Salvatore Ippolito, "we want to be the Italian content provider of reference for agencies and specialists in the communication of the most important brands, both in terms of quality and depth of content, as well as in variety and in and of relational models “.
The presence at the Festival of Journalism in Agi is organized this year in various panels and a newsroom inside the Hotel Brufani, a space dedicated to interviews and debates on the future of journalism and news, the new formulas of the profession, storytelling for companies, storyfacting.
Agi dedicates the first panel - Thursday 12 April Sala del Dottorato, 14:00 pm - moderated by Marco Pratellesi (Agi co-director), to the future of news and how the major international agencies are organizing themselves to play an increasingly important role in the new ecosystem information: from multimedia to artificial intelligence, a high-profile focus on the transformations underway and on what we can expect in the next 5-10 years. Major international news agencies such as Associated Press, AFP and Reuters participate.
"Storyfacting: from brand journalism to storytelling for companies" is the theme of the second panel - Friday 13 April Sala Raffaello, 15 pm - moderated by Daniele Chieffi (head of digital communication & project development Agi) with the exceptional keynote Joe Lazauskas, Head of Contently's Content Strategy, who will explain how to reduce the gap between storytelling and journalism. Also present will be Carlotta Ventura (Central Director of Brand Strategy and Communication of Ferrovie dello Stato Italiane), Mafe De Baggis (digital media strategist) and Luca De Biase (journalist).
In the third panel - Saturday 14 April Sala San Francesco, 12:00 - moderated by Marco Pratellesi (Agi co-director), we talk about "formulas of journalism": facts, data and mobile. Among the speakers: Elisabetta Tola (Formicablu), Giovanni Zagni (Political report) and Lorenzo Pregliasco (YouTrend).
Participation in the festival is free and no pre-registration is required for events. The meetings will be held in English or Italian. All the events of the festival will be broadcast live on the homepage of https://www.festivaldelgiornalismo.com/ and available on demand.
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Agi Agency Italy is one of the main Italian news companies. From the 1950, the editorial, institutional, economic and industrial world is combined with its news. With 9 newsrooms on the Italian territory, an active network of correspondents and partnerships in over 50 countries in the main world strategic areas and news produced in 4 languages (Italian, English, Chinese and Arabic), 7 days on 7, Agi ensures the creation of value through news, interviews, surveys, factchecking with numbers and certifiable data, direct streaming and video services to give journalists of radio, TV and newspapers all the tools to go beyond the slogans. Because the truth counts. From factchecking to the art of storytelling, AgiFactory is the division of Agi dedicated to branded content that combines high quality content, technology and the ability to read data.
contently is the content marketing solution of choice for the most important brands globally. Contently helps companies around the world to ensure a better customer experience through engaging and reliable content that builds relationships of trust, intimacy and loyalty with customers. Contently Suite is the industry's only solution to unite art and science by integrating technology, talent and strategy into a single unified approach for mastering content.
Contently is headquartered in New York and works with hundreds of companies, including American Express, Dell, Expedia, Marriott and Walmart. Contently has received numerous awards, including Digiday's Best Content Marketing Platform, and has been repeatedly named one of the best environments to work in New York City.