With the'sanitary emergency that invested our lives at the beginning of 2020, some epochal changes have appeared. Among these, it is possible to mention the growth ofe-commerce. With an increase in turnover of about 27% between 2019 and 2020 (data from the B2C Observatory of the Politecnico di Milano), it is traveling, in the current year, always on very interesting numbers (we are obviously talking about Italian data ).
The situation, from the point of view of entrepreneurs in the sector or potential such, takes on an even more attractive character if you consider that, up to a year and a half ago, many of the people who buy online every day had never used E-commerce.
In light of this, there are many people who are considering launching into this business. How to proceed? Let's see together some tips in the next lines of this article.
Think strategically and allocate an adequate budget
The moment you decide to launch as entrepreneurs in the world of e-commerce, we need to take into account the fact that products do not sell themselves and that, first of all, we need to think from a strategic point of view. Furthermore, it is good to allocate an adequate budget not only for the infrastructure, but also for the marketing actions which we will discuss in more detail in the next lines.
Choose the domain name well
When it comes to advice for taking the first steps in the complex field of e-commerce, a proper mention must be made of domain name choice. From this aspect - not only, mind you - depends on the possibility of easily finding the site on the search engine.
This is why, preferably with the help of an expert, it is advisable to think about whether to orientate towards the name of your brand or towards a domain that recalls the products that are sold.
The importance of infrastructure
A basic aspect to consider when deciding to start selling online is the site's infrastructure. Successful ecommerce must have a performing hosting and, if possible, even a blog. In this case, you can proceed by choosing package solutions such as those proposed by Ecommerce Register or move towards a more tailored alternative.
The bureaucratic tasks
In all this, bureaucratic tasks should never be overshadowed. To carry them out means open the VAT number, but also proceed with the registration of your business in the Business Register at the Chamber of Commerce.
The knot of marketing
Those who launch into the world of online sales today have many advantages but also immense obstacles in front of them. The main one is the competition with the giants of the webAmazon (in primis). How to overcome the problem and carve out your own share of the market? With effective marketing. This means, for example, working well on social networks, publishing quality content - which means putting aside the blatantly promotional approach - and evaluating ways such as influencer marketing.
Long live the SEO
Another ally that defining valuable is an understatement when it comes to successful e-commerce is the SEO (Search Engine Optimization). This branch of marketing is responsible for promoting the organic visibility of the site - that is, not for a fee - on search engines. Obviously you have to think about the inclusion of specific keywords of interest for the business.
Work well on a E-commerce from the point of view of SEO it means paying attention to different aspects, from the quality and uniqueness of the product sheets to the visibility of the site through mobile devices.
It is clear that in order to be successful in the long term - a goal that can be achieved by consideringcustomer care excellence - it is necessary to contact experts. Just as the window of a physical store must be changed over time based on industry trends, an e-commerce cannot be left to itself in that mare magnum which is the web.