From the table to the works of art, here is the campaign that pays homage to the excellence of the Bel Paese. Until March 10 in the restaurants of all Eataly's, a glass of wine will be offered to those who have visited a museum or an art exhibition
Products and producers as works of art and artists and customers as new patrons. The new Eataly campaign dedicated to Italian Masterpieces was born with the aim of raising awareness on the importance of buying the best of Italian food and wine productions, rich in history and traditions, so as to support those Italian producers and artisans who do great, in Italy and in the world, our food and wine culture.
In a difficult moment in which the country is drawing all its energy for the long-awaited restart, Eataly's "to eat" masterpieces - more than 100 references chosen from all departments, from grocery to butcher, through cured meats and cheeses - wink at the artistic ones proper, finally returned to the use of Italians after months of museum closure.
Until next 10 March, by shopping in Eataly stores or online, you can benefit from a 15% discount on the purchase of at least 6 Italian masterpieces - ranging from the great classics, such as flour, biscuits, pasta and eggs, to the most sought after, such as Culatello di Zibello or Barolo Borgogno.
For those who sit in the restaurants of Eataly, the promotion from February 19 to March 10 includes the gift of a glass of wine by showing the ticket of a museum or an exhibition visited in the previous week at lunch time.
An incentive to return to visit the countless artistic places that have remained closed for a long time and to return to the restaurant in complete safety indulging in a lunch, choosing from menus that also include special dishes made with some of the Italian masterpieces. These include the "Pan of saffron risotto with ossobuco ragout", embellished with a sprinkling of 48-month Parmigiano Reggiano DOP from the historic Gennari di Collecchio dairy, the "Tagliere della Via Emilia", which includes fine cured meats such as Culatello di Zibello DOP Antica Ardenga and the classic Bonfatti mortadella, Slow Food Presidium or the "Polenta and Baccalà", a dish in which the fish is ennobled by the refined rustic Belgrano corn polenta from Azienda Agricola Giulia, a reality of excellence in Franciacorta.
After all, this too is art and honoring the pleasures of the table is the best way to support it.