In a press release, Eataly communicated the opening of two new stores, one in the United States, in New York, and the other in Canada, in Toronto. And, on the occasion of Christmas, he made his debut on television with the first spot.
Il third Eataly in New York will be located at 200 Lafayette Street, in the heart of Soho, halfway between the two existing stores, the iconic Eataly Flatiron and Eataly Downtown, in the Financial District. Eataly Lafayette will develop over an area of 1.700 square meters and will further strengthen the pillars of the Group, namely the high quality and authenticity of the products marketed and the catering offered. Consumers will be able to enjoy the best of Made in Italy at any time, from breakfast to dinner, or buy the products and cook them at home.
In Toronto Eataly will open inside CF Sherway Gardens, a major shopping destination located in the western part of the city. The second Eataly in Toronto will be spread over an area of 2.400 square meters and, after the one opened in 2019, will double the opportunities to have an authentic high-quality Italian experience in a city where, from the very first moment, Eataly has been welcomed with a lot of heat.
Both openings are planned by the end of 2023.
The Christmas spot
The first spot of Eataly arrives on Italian television channels in the week before Christmas, from 18 to 24 December, on the Mediaset networks in prime time. Fifteen seconds of emotional spot made with the aim of reminding us what Eataly is a place to live unique experiences, during the Christmas period, of course, but also during the rest of the year. In short, Eataly is one destination unique of Made in Italy agri-food 365 days a year, but becomes a must in a period of joy and sharing at the table such as the end-of-year festivities.
"Eataly continues with development plans in the United States and Canada, accelerating global expansion in a market of primary importance" - explains Andrea Cipolloni, CEO of Eataly. "And in Italy, for Christmas, we have decided to preside over the television universe for the first time to remind everyone of the uniqueness of Eataly. The commercial reflects our destination identity for special moments and unique experiences. And the television channel is the most suitable tool to reach the homes of Italians, remembering that at Eataly, excellent products make the difference". concludes Andrew Cipolloni.
