It features an all-female team in support of cancer research at the giro-e. Sports legends in the team including Katia Colturi, Carolina Kostner, Valentina Vezzali and Gabriella Dorio. Captain Alessandra Fior trial athlete and AIRC testimonial
Italy with Enit competing in the GiroE of the Giro D'Italia with an all-female team. The team is participating in the 2022 edition of the bike experience of the pink route for which Enit is sponsoring the official jersey. An eco-sustainable route on pedal assisted bikes on the same roads as the Giro d'Italia until 29 May 2022.
For the Italian National Tourist Board it corresponds to a unique opportunity to take part in a sporting event that guarantees high exposure and visibility associated with further development opportunities. Here sport is linked to tourism for the promotion of local and Italian folkloric beauties through the active spirit of the numerous participants.
The ENIT team, led by Alessandra Fior born in 1979, trial athlete and testimonial of AIRC, a foundation with which a fundraising counter was opened on Rete del Dono to support cancer research. To donate https://www.retedeldono.it/it/progetti/fondazione-airc/giro-e-the-e-xtraordinary-e-xperience
The team is made up of highly heterogeneous profiles: from passionate amateur athletes to journalists of international caliber as well as influencers capable of amplifying the entire project through social media channels.
To give the real added value to the team are the Legend of Sport and Health, or real legends of Italian sport, athletes no longer in competition who dedicate themselves to projects and activities of socio-cultural importance, among these the well-known Valentina Vezzali, Carolina Kostner, Karia Colturi and Gabriella Dorio.
For the entire duration of the Giro-E, the entire team, whose components vary every day, is followed by a team of professionals and a videomaker who takes care of immortalizing the experience lived along the 18 stages that retrace the Italian beauties. , from Sicily to Val D'Aosta.
Communication marries the fundamental values of environmental sustainability, inclusiveness and protection of nature, as well as the intrinsic values of the Giro-E. Indeed, it has the objective of spreading a culture of respect and protection of the Italian territory.
A compact team that overcomes every climb and crosses any pass. And it is thanks to the determination that the team won the 3rd stage, Paola-Scalea, winning the white jersey, leader in the "Young" category.
Tourist Italy with the Ministry of Tourism, ENIT and RCS is in fact once again this year on the Maglia Rosa of the Giro d'Italia Award ceremony. The enhancement of the Peninsula through the promotion of slow tourism is one of the cornerstones of the actions of the Ministry with the National Tourism Agency. A consolidated synergy with the Giro d'Italia. It has now been 4 years of wonderful adventures and sustainable promotion of the territories. After the edition number zero of 2018, this year comes the fourth, which will end at the Verona Arena on the 29th.
A Giro d'Italia in the name of technology, ecology, sustainable mobility that through the Giro E poi will also become an experience on the saddle allowed to non-professional cyclists, in order to involve institutions, investors, and in general exponents of the world of tourism, journalism, entrepreneurship capable - just like a bicycle dynamo - of transforming a bike ride into energy and concrete projects.
This year, for participation in the Giro d'Italia, actions of great value and visibility are planned for the Peninsula. Italy with a distance of 3500 km enters the homes of over 758 million viewers in the world and 10 million Italians along the streets with more than 24 thousand hours of broadcasts. The results are certified by Nielsen surveys.
Among the actions implemented by tourist Italy there are 25 digital guides dedicated to the most significant cycle paths and launches local web video recipes to amplify traditions and specific territorial identities. Every day an Italian menu to enhance the cultural and food and wine excellences with the biodiversity of each region. A videomaker and an international journalist coordinated by the National Tourism Agency narrate the places in an original way by pedaling.
With the Giro Express then a Belgian storyteller carries out 18 stages of in-depth analysis, entering the connective tissue of lifestyle and local productions. Media amplification with digital postcards that offer breathtaking views of Italy in pills, 5-minute videos to share on social networks. And more in-depth talks to see and test the products that make two-wheelers, with electric traction but not only, one of the pillars of tomorrow's mobility.