MIPAAF, Bellanova: “no to identity theft. Protection of Italian protected names is top of our priorities "
“Our companies and our consortia that work hard and in the rules prove once again our most valuable allies for the fight against food fraud. We have a system of controls that is among the best in the world and this is primarily due to the constant collaboration between Icqrf, our Authority for the fight against fraud and quality protection, and the producers ". So Minister Teresa Bellanova comments on the removal of the automatic distribution machines for Italian sparkling white wine, passed off as Prosecco Dop, which appeared last week in London.
"Well the precious and central supervisory role of the Prosecco Consortium which immediately reported the incident and put an end to this fraud against British consumers," said Minister Bellanova. “The fight against counterfeiting in defense of our products and the usurpation of protected Italian names is among our priorities. Supporting Made in Italy, our PDOs, PGIs and TSGs on international markets is essential if we want to make the most of Made in Italy and maintain consumer confidence. Commercial operations of this kind offend our country with economic and image damage, damage honest businesses and consumers and also jeopardize safety and health protection », concludes the Minister.