Italy seen from a jar of Nutella

Enit, the Italian national tourism agency celebrates the peninsula with a virtual tour: a look at the sweetest jar in Italy and start the journey in 3D

It's called "I love you Italy", the special edition celebrates the extraordinary nature of our country with collectible images selected by Enit

Italy with Enit brands Nutella with a special edition in support of the love for the Peninsula. “Ti Amo Italia” is the name of the new limited edition and collectible packaging that infuses all the joy of life and the positivity of the most evocative images of Italy to be enjoyed with a spoon. The Special Edition will be released on 12 October 2020 and will be an invitation to remember how much wonder surrounds us, promoting a process of rediscovering the extraordinary in the ordinary. It will consist of a limited series of 30 jars celebrating the country, touching all regions.

From villages to mountains, from islands to cities, from crystal clear waters to colorful villages: each jar is a glimpse of Italy. It was created in collaboration with Enit, the National Tourism Agency to enhance and promote the Italian territory and spread greater awareness of the beauty that surrounds us and how these places are within reach and accessible to all. The jars will be just the beginning of a journey that will bring consumers to virtually visit 30 locations in Italy, while remaining comfortably seated at home. By framing the QR code on each jar it will be possible to live an immersive virtual reality experience.

The contents will be available on a digital platform, where you will also be able to test your knowledge related to the territory, history, culture and enjoy video-recipes related to the culinary tradition of the country revisited in a Nutella key. Italy once again protagonist, a place where everything is linked to the uniqueness of its heterogeneous riches: its places, from the best known to the most hidden; its people, of different ages, ethnicities, genders; his traditional recipes, which are an expression of all the nuances of Italy through the different interpretations in the kitchen.

“A multisensory journey to involve each person in a suggestive and inexhaustible storytelling of visual and gastronomic experiences. Enit promotes the image of Italy in the world, it does so with 28 offices around the globe. This project will contribute to affirming the Italian character and the excellence of Made in Italy with an immediately recognizable brand "declares the President of Enit Giorgio Palmucci

“Nutella signs his love for Italy on every jar and reminds us that to grasp the good in life you don't need to look far, sometimes you just need to look around. In this difficult moment for a strategic sector of our economy such as tourism, Nutella purposely clings to ENIT to enhance their greatest national wealth among Italians: the beauty of Italy itself, the true and real one, made of nature and art, cities and villages, seas and mountains, the one that the whole world envies us ”declares Alessandro d'Este, CEO of Ferrero Commerciale Italia.

The places represented by the jars are: