The memorandum of understanding between eBay and the Central Inspectorate for the protection of quality and repression of fraud (ICQRF), the Italian Association of Geographical Indications Consortia (AICIG) was signed today by the Ministry of Agricultural, Food, Forestry and Tourism National Confederation of Voluntary Consortia for the protection of Italian wine denominations (Federdoc), for the defense of Made in Italy agri-food on the web.
The agreement, which lasts two years, has the aim of protecting the Italian geographical indications Dop and Igp from counterfeiting on the eBay website, protecting the Made in Italy food and wine and promoting the presence on the online market of authentic Italian products. quality. The agreement also provides for a new collaboration between Mipaaft, ICQRF and eBay to ensure the protection of online consumers also in terms of correct information on the label of all food products on sale.
“We have to defend the quality of our Made in Italy products and do everything possible to counter the Italian sounding. The renewal of today's agreement goes precisely in this direction. In recent years, the agreement with eBay has led to excellent results. We must not let our guard down. Together with the ICQRF, which takes care of the protection of Italian excellence around the world, we are working with everyone, from every point of view, so that our quality products are appreciated as they are and there are no counterfeits - said the Minister of Agricultural, Food, Forestry and Tourism Policies, Sen. Gian Marco Centinaio. - The expansion of the agreement with eBay also on label control goes in this direction. Citizens must be enabled to choose with the utmost transparency what they eat, the origin of the product, the raw materials with which the article is made in order to be able to buy consciously and safe from any type of fraud ".
"The renewal of the agreement with Mipaaft, AICIG and Federdoc confirms eBay's constant commitment to the promotion of Made in Italy and represents another important step in the path undertaken for the protection and promotion of Italian excellence on our platform - he explained Andrea Moretti, Legal Affairs Director of eBay in Italy - In particular, this memorandum of understanding is not only a valuable tool for networking with institutions and consortia, but also confirms our commitment to the fight against counterfeiting, which has always been one of the key issues for eBay ".
"AICIG - commented the President of the Italian Association of Consortia of Geographical Indications Cesare Baldrighi - expresses the utmost satisfaction for the renewal of the Protocol, signed with the intention of protecting the Geographical Indications online through the removal of sales announcements placed in violation of products. An agreement that we share in all its parts, including the enlargement of the label control agreement introduced in this protocol and announced by Minister Centinaio. Our Association, representing the Consortia, therefore welcomes the renewal and hopes to continue with the active collaboration of all the parties to protect both the fraudulently evoked products and the consumers who in this way will have the guarantee of purchasing only original names " .
“Electronic commerce is a constantly growing reality, characterized by the extreme speed in formulating orders and delivering products. It is also a commercial practice with a global dimension. This suggests the need to intervene immediately for the protection activities of PDO and PGI products - thus the President of Federdoc, Riccardo Ricci Curbastro - The collaboration between the eBay service provider, the national reference authority Mipaaft and the associations of Consortia of PDO and PGI products allows us to intervene promptly and in synergy to ensure consumer protection and promote the marketing of products. "