This morning the national fruit and vegetable supply chain met for a comparison on valorisation strategies. The valorisation of the supply chain is important through the strengthening of the aggregation and the better organization of the offer, the opening of new markets, the removal of phytosanitary barriers, greater investments in research and innovation, the increase in controls and the growing attention to sustainability. and to consumers.
“Today's is an important step - said Undersecretary Pesce present at the meeting - which confirms our commitment to the territories and listening to the needs of operators. It is necessary to act to strengthen a sector that is worth 11,6 billion euros and to which a specific Common Market Organization is dedicated. We must work to increase the level of aggregation of the offer, to satisfy a constantly changing market and increase our propensity to export. To achieve these objectives, the contribution of all operators is necessary, with an overall vision to make the supply chain cohesive and with a strategic approach to planning. The Ministry is there and wants to inaugurate a new season of consultation, aware that only with the contribution of all can we win the challenge of competitiveness. "