Entering the Lavazza world through a channel that offers exclusive experiences: this is the promise of "Pleasure Lavazza", the new app developed with all coffee lovers in mind. A new method of dialogue with which the brand wants to welcome consumers and guide them on a journey to discover the taste and quality of coffee, together with all the initiatives and events that Lavazza organizes to increasingly strengthen the bond between company and consumer.
Available on Google Play Store and Apple Store, "Piacere Lavazza" not only opens up to coffee lovers a world full of special offers, news, curiosities and prizes, but also offers them the opportunity to choose their own bar, among those participating in the initiative, where they can enjoy a coffee offered by Lavazza, which in this way makes a further contribution to the restart of this category in difficulty.
By registering with the app, you will be able to accumulate coffee beans to participate in the Collection Lavazza pleasure and thus access exclusive benefits. Points are collected by entering the codes contained in the product packs (machines and capsules) of the A Modo Mio home system or by completing the missions indicated in the app, and allows you to obtain rewards, such as coffee, iconic Lavazza accessories or exclusive training and tasting, using important company assets such as the Lavazza Training Center. The rewards catalog is easily navigated in the app, thanks to filters that can be set directly by the user.
"Piacere Lavazza is the first app that combines the home world with that of the away from home and stems from the desire to be even closer to the consumer, thanks also to digital tools, offering them a truly unique coffee experience to enjoy at any time and place", said Igor Nuzzi, Regional Director Italy and Switzerland Lavazza Group. "Not only do we want to take a further step forward in terms of attention to customers and their needs by rewarding their loyalty, but we also hope that a daily gesture such as drinking a coffee at the bar generates added value for the many activities put in difficulty by the difficult months of health emergency ".
In addition to the contents relating to the Collection and products, on the app users will find a news section to deepen their knowledge about the world of coffee: articles, curiosities, special initiatives, events, coffee tips and much more. A way to learn together with Lavazza to experience all the pleasure of coffee every day, at home or at the bar.