Bellanova: “no to food sold below cost. Yes to supply chain balance and alliance with consumers "

“I asked large retailers one specific thing: no to continuous promotional campaigns of below cost sales”.

Minister Teresa Bellanova said this this morning in San Casciano Val di Pesa in a meeting with trade associations and Tuscan farmers. "Promoting products at a discounted price is fine once", continued the Minister, getting a loud applause in the room, "doing it continuously means negatively affecting the supply chain balances, unloading that loss of income on the weaker parts, producing disinformation for consumers .

If Italian food means quality along all the stages from the field and from the sea to the table, we must know that that quality has a higher cost than products made in other parts of the world, perhaps with different standards, in the use of chemicals or in the phases of production and processing.

And this means the risk of fueling unfair competition between businesses and also harming people's health. I am thinking of a virtuous alliance with large-scale distribution and consumers, which does not penalize producers but enhances their work and their efforts to continue to guarantee excellence ”.

Bellanova: “no to food sold below cost. Yes to supply chain balance and alliance with consumers "

| Economics |