It can be said that we are on the eve of the start of the summer sales season and, like every year, what should be an opportunity for retailers as well, is reduced to little or nothing. Our request to postpone the start of the sales to at least the end of the month was in vain. Instead, they leave on July 6th when the summer season can't even be said to have started with important repercussions on the sales of summer items.
The sales thus begin on the same day throughout the national territory with new rules to protect transparency, in the hope that the same rules will be enforced, in order to protect those who buy, those who sell online, at competitive prices thanks to decidedly more contained.
The hope of the CasaImpresa merchants is that customers rely on neighborhood shops, giving this part of the category an important sign of proximity, and nurturing a historic relationship of trust between merchants and buyers. I note that the smaller businesses suffer more from the current moment of crisis, compared to those that are inserted in the arcades of hypermarkets. The hope is obviously that the sales, which kick off on Thursday, can really be an interesting opportunity for both shopkeepers and customers.